EVS Photography came to me requiring a mark for his freelance photography business which resonated with his passion for cars, fast, beautiful cars. I wanted the mark to be unlike any typical photographer mark, no stupid camera icons, or cute display typefaces. Something simple that felt smooth, bold and memorable. The letterforms worked perfectly for this. Creating custom letters that were welded together to feel like an automotive mark you'd see on the front grill of a vehicle but also resembled street lines, and a race track was the main goal. The mark is scalable without losing any legibility, making it ideal for any modern mediums.