The term "Gamification" has become hugely popular in the last several years. It means to add game like elements that reward users to everyday objects, websites or services. Gamify is a web based platform that provides this service to websites. Gamify creates an immersive, and interactive user experience to help business engage users, reach objectives, increase loyalty, reach new users and influence their actions. The mark needed to resonate this concept, to feel like a game publisher, with custom typography and a bold emblem that could be used in a wide variety of mediums. The idea of turning the "G" into a rocket like element with labyrinth like negative space makes the icon feel entirely "gamified"